The Scrunchie Comeback
It's Official: The Scrunchie is Back!
From celebrities to social media influencers, to the runways, to major news publications, everyone is on the scrunchie bandwagon! And for good reason, they are awesome!!!
Just how popular are they? Well, in the past year, scrunchies sold eight times faster than the overall category of hair accessories and styling products. According to a recent Pinterest report that identified the top-ranking beauty trends to watch for 2020, scrunchies were the highest among them by over 6,309%!! There was even a youtube trend for letting your scrunchie pick your outfit for a week!
Why are they so popular all of a sudden? Well, the functionality and comfort of the scrunchie speak to the modern generation of fashionistas. It's gentler on hair which especially aligns with today's growing focus on healthful hair care and the natural-hair movement. Enough time has passed for the original wearers to feel nostalgic for the trend, and for the younger shoppers to discover it for the first time. Add to that many women who have veered toward minimalist makeup, making hair accessories a more important component of a look. All that plus the benefits of scrunchies and its no wonder why they are so popular again!
But don't just take our word for it. Check out these celebs and these publications to hear more about how the scrunchie is back and here to stay.
Teen Vogue - How Scrunchies Became 2019s biggest Trend
Elle Canada - The Scrunchie Makes its Comeback
Glamour - Scrunchies are HUGE for Summer
Refinery29 - Proof that Scrunchies are back in a BIG way for Fall 2020
Join the trend!
Our Palette packs take the scrunchie trend to a new level with specially curated colour palette scrunchies! Find your perfect Palette and learn why everyone is in love with scrunchies again.